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Strategic Management
Alex Miller
出版Irwin/McGraw Hill, 1998
主題Business & Economics / EntrepreneurshipBusiness & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN00704301449780070430143
URLhttp://books.google.com.hk/books?id=lgwPAQAAMAAJ&hl=&source=gbs_api
註釋Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nature of strategic management is changing in such a way that all managers, regardless of organizational level or functional specialty, are becoming more involved in helping formulate and implement strategies for the entire business. Every case was selected because it illustrates this concept in practice