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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
Theo Stephen Williams
出版Simon and Schuster, 2010-06-29
主題Design / History & CriticismDesign / EssaysDesign / Graphic Arts / AdvertisingDesign / Graphic Arts / Commercial & CorporateDesign / Graphic Arts / TypographyDesign / Graphic Arts / Branding & Logo DesignDesign / IndustrialBusiness & Economics / Careers / GeneralBusiness & Economics / Home-Based BusinessesBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN15811576659781581157666
URLhttp://books.google.com.hk/books?id=lmmCDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business.

Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.