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Rethinking Creativity
Robert W. Weisberg
其他書名
Inside-the-Box Thinking as the Basis for Innovation
出版Cambridge University Press, 2020-09-10
主題Business & Economics / GeneralBusiness & Economics / EntrepreneurshipPsychology / GeneralPsychology / Cognitive Psychology & CognitionPsychology / PersonalityPsychology / Creative Ability
ISBN11084794059781108479400
URLhttp://books.google.com.hk/books?id=loLoDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.