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Social Media In Sport: Theory And Practice
Gashaw AbezaNorman O'reillyJimmy SandersonEvan Frederick
出版World Scientific, 2021-07-26
主題Business & Economics / E-Commerce / Digital MarketingSports & Recreation / Business AspectsBusiness & Economics / Sales & Selling / General
ISBN98112376709789811237676
URLhttp://books.google.com.hk/books?id=loM8EAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.