登入
選單
返回
Google圖書搜尋
Social Media In Sport: Theory And Practice
Gashaw Abeza
Norman O'reilly
Jimmy Sanderson
Evan Frederick
出版
World Scientific
, 2021-07-26
主題
Business & Economics / E-Commerce / Digital Marketing
Sports & Recreation / Business Aspects
Business & Economics / Sales & Selling / General
ISBN
9811237670
9789811237676
URL
http://books.google.com.hk/books?id=loM8EAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.