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Global, Local, Or Regional? The Locus of MNE Strategies

出版	SSRN, 2016
URL	http://books.google.com.hk/books?id=lqHgzwEACAAJ&hl=&source=gbs_api

註釋This paper provides an overview of the main insights arising from the 'regional strategy' literature. It also develops the contours of a new, rich research agenda for future international strategy scholarship, whereby the region should be introduced as an explicit, third geographic level of analysis, in addition to the country-level and the global level. Regional strategy analysis requires a fundamental rethink of mainstream theories in the international strategy sphere. This rethink involves, inter alia, internalization theory, with its resource-based view and transaction cost economics components, as well as the integration (I) - national responsiveness (NR) framework.