登入選單

返回Google圖書搜尋

Marketing Strategy and Competitive Positioning

Graham J. HooleyJohn A. SaundersNigel Piercy

出版	Financial Times/Prentice Hall, 2004
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	02736551679780273655169
URL	http://books.google.com.hk/books?id=lrbs1dc8GsAC&hl=&source=gbs_api

註釋

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.