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Contemporary Marketing
Tapan Kumar Panda
其他書名
The Changing Face of Marketing in 21st Century
出版ICFAI Books, 2006
ISBN81314055089788131405505
URLhttp://books.google.com.hk/books?id=lupICYa3BiIC&hl=&source=gbs_api
EBookSAMPLE
註釋This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-