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From Local Champions To Global Masters
P. Verdin
N. Van Heck
Nick Van Heck
其他書名
A Strategic Perspective on Managing Internationalization
出版
Springer
, 2001-09-26
主題
Business & Economics / Management
Social Science / Sociology / General
Business & Economics / International / General
Business & Economics / Development / General
Business & Economics / International / Economics & Trade
Business & Economics / General
Business & Economics / Strategic Planning
Business & Economics / Development / Economic Development
ISBN
0230514324
9780230514324
URL
http://books.google.com.hk/books?id=lxuPdgstbWgC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.