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Head's Broadcasting in America
Michael McGregor
Paul D. Driscoll
Walter Mcdowell
其他書名
A Survey of Electronic Media
出版
Routledge
, 2016-01-08
主題
Business & Economics / Industries / Media & Communications
Language Arts & Disciplines / Communication Studies
History / General
Social Science / Media Studies
ISBN
1317347927
9781317347927
URL
http://books.google.com.hk/books?id=m6dYCwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.