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My First Customer Was a Squirrel
註釋Sixty Years of Marketing, Promotion, and Sales Nonsense. Off-the-wall short stories, wisecracks, and tirades by the author, a Self-Proclaimed Expert on going out for business, before you end up going out of business. The book is dedicated to Attila The Hun & Louis Armstrong, with a special acknowledgement to Jimmy Stewart's 6' 8" Invisible Rabbit, "Harvey." Attila's conflict resolving techniques are non-pareil. Armstrong's, "I'll Be Glad When You're Dead, You Rascal, You," is the perfect anthem when Attila's techniques fail. "Harvey," in case you're wondering, is the father of the Author's Genie. The Genie promised Ted he could sell anyone he wanted to, anything he wanted to, any way he wanted to, no matter what. This happened 60 years ago, which explains how Ted spent all this time chasing rainbows, some of which provided gain, others of which provided rain - on his parade, which led to Ted's tirades.Titles of the stories include: Adam Finds Work. Double Jointed Peanuts Made A Sales Expert Out Of Me. Is Hitler The Ultimate Brand? Attention, Attention, Attention, Attention. Sleeping Bags Under Your Eyes, While Dreaming of Genies. Domesticating Revenue Bearing Creatures. Cowboy Arithmetic. Lipstick On Your Forehead. Poop Du Jour. Why Marshall Fields Won't Chisel You. Harelips Are Great At Sales. Who Needs Sales & Marketing Expertise? Customers' Objections Are Good For You. Hunting Dogs and Sales Executives. Prospects Are Customers, Too. Unconventional Wisdom. The Wrist, Elbow, Shoulder Business Philosophy. Music For Our Ears.