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Marketing Management, 2nd Edition
Arun Kumar & N. Meenakshi
出版Vikas Publishing House, 2011
主題Business & Economics / Marketing / General
ISBN81259425999788125942597
URLhttp://books.google.com.hk/books?id=mDlDDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.