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From Brighton Beach to Madison Avenue
David C. Wiener
出版Radius Book Group, 2018-08-08
主題Business & Economics / Advertising & PromotionBusiness & Economics / Negotiating
ISBN16357657229781635765724
URLhttp://books.google.com.hk/books?id=mERmDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋David Wiener is a successful accountant with connections in the advertising industry from New York to L.A. The author’s sharp mind and quick humor translate into a great read.

Unlike any accountant most people ever meet, David C. Wiener rose from humble beginnings in a Jewish neighborhood of Brighton Beach, to the heights of accounting success by carving out a niche in the advertising industry in midtown Manhattan. He moved from accounting to financial assessment to negotiating deals with an ever widening array of companies. His uncanny ability to size up in an instant a situation on all levels—not only financial and economic, but all aspects related to it—his disarming sense of humor, and his no-nonsense approach make him the perfect deal maker. This book lifts the curtain on the stage of advertising agencies from the 1970s to the present and shares life lessons on how to succeed in business and in life.