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Electronic Media Ratings
Karen Buzzard
其他書名
Turning Audiences Into Dollars and Sense
出版Focal Press, 1992
主題Performing Arts / Radio / GeneralPerforming Arts / Television / GeneralTechnology & Engineering / Acoustics & SoundTechnology & Engineering / TelecommunicationsTechnology & Engineering / Television & Video
ISBN02408006649780240800660
URLhttp://books.google.com.hk/books?id=mEjvAAAAMAAJ&hl=&source=gbs_api
註釋Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.