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Marketing in Travel and Tourism

Victor T. C. Middleton

出版	Butterworth-Heinemann, 1988
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Industries / Hospitality, Travel & Tourism
ISBN	07506035939780750603591
URL	http://books.google.com.hk/books?id=mFJpQAAACAAJ&hl=&source=gbs_api

註釋

This book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide. Numerous examples are used throughout the text, drawn from recent practice in several countries. Reprinted five times between 1989 and 1993, Marketing in Travel and Tourism has been thoroughly revised and expanded for this second edition. It includes a new section of seven recent marketing cases contributed by senior marketing professionals.