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Consumer Behavior and Marketing
Matthew Reyes
出版BoD – Books on Demand, 2020-03-04
主題Business & Economics / Marketing / GeneralBusiness & Economics / Advertising & Promotion
ISBN17892385529781789238556
URLhttp://books.google.com.hk/books?id=mGX8DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.