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Henleys' Distribution Channels for Domestic Appliances in China's Transitioning Economy

Don Y. Lee

出版	Centre for Asian Business Cases, University of Hong Kong, 2003
URL	http://books.google.com.hk/books?id=mHp_GwAACAAJ&hl=&source=gbs_api

註釋

Case concerns Henleys, one of the largest electronics companies in the world, and decisions and strategies related to distribution channels to the Chinese market. Henleys faced a series of decisions regarding the possible restructuring of the distribution channels in a business environment quite different from that of 1990, when Henleys had made its original distributor selection decisions.