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An Insider's Guide to Place Branding
Florian Kaefer
其他書名
Shaping the Identity and Reputation of Cities, Regions and Countries
出版Springer Nature, 2021-03-29
主題Business & Economics / Marketing / GeneralBusiness & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Urban & RegionalBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Industries / Service
ISBN30306714459783030671440
URLhttp://books.google.com.hk/books?id=mIYmEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.