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Customer-focused Marketing
Ian Chaston
其他書名
Actions for Delivering Greater Internal and External Customer Satisfaction
出版McGraw-Hill, 1993
主題Business & Economics / Customer RelationsBusiness & Economics / Marketing / General
ISBN00770769829780077076986
URLhttp://books.google.com.hk/books?id=mOF6QgAACAAJ&hl=&source=gbs_api
註釋This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.