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出版McGraw-Hill Education, 2020-03-02
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN12604712339781260471236
URLhttp://books.google.com.hk/books?id=mVdWygEACAAJ&hl=&source=gbs_api
註釋Engagement. Leadership. Innovation.
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
- Comprehensive
- Business-Orientation
- Up-to-Date
- Most extensive instructor resource package on the market!
- Real-world-focus:
- Applying Marketing Metrics
- Marketing Matters
- Making Responsible Decisions
- Insights About Me
- Building Your Marketing Plan
- Integration of Customer Journey Literature