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Selling Pianos with Pictures
Michael Saffle
其他書名
Commercial Art and Keyboard Instruments from the Eighteenth Century to the 1920s
出版Brepols, 2021
主題Business & Economics / Advertising & PromotionMusic / GeneralMusic / History & CriticismMusic / Musical Instruments / Piano & KeyboardSocial Science / Anthropology / Cultural & Social
ISBN25035835719782503583570
URLhttp://books.google.com.hk/books?id=mcmyzgEACAAJ&hl=&source=gbs_api
註釋Nineteenth- and early twentieth-century advertisements for pianos, pianists, merchants, music publishers and, above all, for domestic purchases are full of images employed for commercial rather than cultural purposes. This volume examines the commercial characters and significances of how pianos were pictured between the early days of 'modern' marketing to today. During the early 1920s, piano sales peaked in the United States; nevertheless, pianos have continued to be sold even as radios, record players, television sets and electric keyboards increasingly replace them as must-have sources of entertainment and improvement. The market for player pianos, although comparatively short-lived, also provided manufacturers and retailers with opportunities to depict pianos and pictures.