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Be the Elephant
Steve Kaplan
其他書名
Build a Bigger, Better Business
出版
Hachette UK
, 2007-02-01
主題
Business & Economics / Motivational
ISBN
0761153780
9780761153788
URL
http://books.google.com.hk/books?id=md94EAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
In business, there's no standing still. The trick is to become an elephant—
big
enough to make a difference,
healthy
enough to withstand financial currents,
strong
enough to influence your market—and
smart
enough to avoid the pitfalls of growth.
With
Be the Elephant
, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style,
Be the Elephant
takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth—grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP—unique selling proposition—to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant