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Design Matters: Portfolios 01
Maura Keller
其他書名
An Essential Primer for Today's Competitive Market
出版Rockport Publishers, 2010-05-01
主題Design / Graphic Arts / Commercial & Corporate
ISBN16167387669781616738761
URLhttp://books.google.com.hk/books?id=mdUn0ZpqIUoC&hl=&source=gbs_api
EBookSAMPLE
註釋During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators.

This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.