登入
選單
返回
Google圖書搜尋
Small Business Management
Andrew Boer
Rhodri Thomas
Michele Webster
其他書名
A Resource-based Approach for the Hospitality and Tourism Industries
出版
Cassell
, 1997
ISBN
0304334413
9780304334414
URL
http://books.google.com.hk/books?id=mrFeHAAACAAJ&hl=&source=gbs_api
註釋
One of a series of resource-based books on hospitality and tourism, this text assumes some previous experience on the part of the student. Functioning as an integrated guide to small business management, it covers business planning, accounts, marketing, staff management, customer relations, cash flow and franchising. Each chapter has review questions, extension questions and practical exercises.