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其他書名
A Resource-based Approach for the Hospitality and Tourism Industries
出版Cassell, 1997
ISBN03043344139780304334414
URLhttp://books.google.com.hk/books?id=mrFeHAAACAAJ&hl=&source=gbs_api
註釋One of a series of resource-based books on hospitality and tourism, this text assumes some previous experience on the part of the student. Functioning as an integrated guide to small business management, it covers business planning, accounts, marketing, staff management, customer relations, cash flow and franchising. Each chapter has review questions, extension questions and practical exercises.