登入選單
返回Google圖書搜尋
The Merchants of Venus
Paul Grescoe
其他書名
Inside Harlequin and the Empire of Romance
出版Raincoast Books, 1996
主題Business & Economics / GeneralBusiness & Economics / Corporate & Business HistoryFiction / Romance / GeneralLanguage Arts & Disciplines / Publishers & Publishing IndustryLiterary Criticism / Gothic & Romance
ISBN15519201079781551920108
URLhttp://books.google.com.hk/books?id=mu8NAQAACAAJ&hl=&source=gbs_api
註釋Every minute someone in the world is reading a Harlequin. Now, for the first time, the world can read the sensational story of how Harlequin Enterprises became the McDonald's of multinational publishing.From the days of chaste nurse-and-doctor romances, and a famous Canadian-Irish writer who would rather forget his first two Harlequin novels, to a pageant of male cover hunks and the company's bravura 1995 launch in China, author Paul Grescoe's tale of Harlequin's triumphs, financial shenanigans, and corporate skullduggery will surely be the business book of the year. Grescoe also introduces the incredible people, including U.S. publishing moguls and ex-Procter & Gamble and Johnson's Wax marketers, who helped turn romance into a half-billion-dollar-a-year industry.The Merchants of Venus is a rousing saga that provides an intimate glimpse of the inner workings of a conglomerate, founded in 1949 by a former Canadian fur trader and his society wife, that has made a fortune out of seducing the world's women.