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Cases in Consumer Behavior
Houghton Mifflin Company
出版
Houghton Mifflin Company
, 2003-11-20
主題
Business & Economics / General
Business & Economics / Consumer Behavior
Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Marketing / Research
Business & Economics / Sales & Selling / General
ISBN
0618441557
9780618441556
URL
http://books.google.com.hk/books?id=muWAfXsRv7gC&hl=&source=gbs_api
註釋
This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on practices and theories associated directly with Consumer Behavior.The text can be automatically packaged with any Houghton Mifflin text upon request or sold as a standalone product for use with any other CB title.Teaching Notes appear on the textbook web sites for Hoyer/MacInnis, Consumer Behavior, 3/e, and Assael, Consumer Behavior: A Strategic Approach.
