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International Business

Betty Jane PunnettDavid A. Ricks

出版	PWS-Kent Publishing Company, 1992
主題	Business & Economics / Finance / GeneralBusiness & Economics / International / General
ISBN	05349224739780534922474
URL	http://books.google.com.hk/books?id=mw3Pu601gN0C&hl=&source=gbs_api

註釋

This book takes a managerial approach to multinational companies and looks at social, political and business cultures around the world. The discussions are oriented toward business, rather than towards economics or theory. The text includes examples of business blunders that illustrate what to avoid when competing internationally. A four colour acetate map insert shows readers the interrelationship of the world's countries and their economic status.