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Searching for the Meaning of Life on a Branded Planet
出版Knopf Doubleday Publishing Group, 2009-09-15
主題Business & Economics / Advertising & PromotionHumor / Topic / Business & ProfessionalBiography & Autobiography / Business
ISBN038553213X9780385532136
URLhttp://books.google.com.hk/books?id=mxlqaqRhUvwC&hl=&source=gbs_api
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註釋James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories.  But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time.  Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.