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Electronic Commerce, A Analysis of Behavior Models Based on Attitudes.
Kevin Colon
出版Amazon Digital Services LLC - Kdp, 2022-07-12
主題Business & Economics / General
ISBN9798840425725
URLhttp://books.google.com.hk/books?id=mzBMzwEACAAJ&hl=&source=gbs_api
註釋Available at a lower price from other sellers that may not offer free Prime shipping.
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today�s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.