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Relationship Aspect Marketing
Jack BurkeFirst Last
其他書名
Building Customer Loyalty in the Internet Age
出版Silver Lake Publishing, 2015-02-25
主題Art / GeneralBusiness & Economics / GeneralBusiness & Economics / Customer RelationsBusiness & Economics / Marketing / GeneralComputers / Electronic CommerceFiction / General
ISBN15634374149781563437410
URLhttp://books.google.com.hk/books?id=n1JrG-sF0GYC&hl=&source=gbs_api
EBookSAMPLE
註釋The Internet economy has changed just about everything about how businesses find and cultivate customers. A new paradigm for identifying, approaching and developing customers involves more than the details of assembling a broadcast e-mail. It's a strategy for impressing customers online and convincing them to do business with you on an ongoing basis. Jack Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing terms of online business. His opinions are distinctive ... and well-informed. In a marketplace that calls just about everything "genius," Burke dares to tell the truth about marketing and customer service plans that work-and ones that don't