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Making CRM an Operational Reality

Glen S. Petersen

出版	CreateSpace Independent Publishing Platform, 2008-02-21
主題	Business & Economics / Strategic PlanningComputers / General
ISBN	14196898949781419689895
URL	http://books.google.com.hk/books?id=n1lbLAAACAAJ&hl=&source=gbs_api

註釋

This book offers a specific set of steps that makes CRM real to senior management and then provides organizational perspectives that define how to make CRM operational and garner the benefits of being