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Advances in Islamic Finance, Marketing, and Management
Dilip Mutum
Mohammad Mohsin Butt
Mamunur Rashid
其他書名
An Asian Perspective
出版
Emerald Group Publishing
, 2016-12-22
主題
Business & Economics / International / Marketing
Business & Economics / Accounting / Financial
ISBN
1786358980
9781786358981
URL
http://books.google.com.hk/books?id=n3jBDQAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, Islamic leadership, and Halal marketing, this new work includes topics on consumer perception, services orientation, new product development, risk management, industry readiness for better customer satisfaction, and policy issues coupling strategy and best practices. Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.