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Shining in the Media Spotlight
World Tourism Organization
其他書名
A Communications Manual for Tourism Professionals
出版World Tourism Organization, 2002
主題Business & Economics / Public RelationsBusiness & Economics / Industries / Hospitality, Travel & Tourism
ISBN92844059209789284405923
URLhttp://books.google.com.hk/books?id=n5RtAAAAMAAJ&hl=&source=gbs_api
註釋This is the third revised and updated edition of this manual. The publication consists of two parts. Part I and II provide practical guidelines and strategies for working with the media. Part III includes a detailed and updated directory of more than 800 key media contacts and specialist travel publications in the top tourism generating countries.