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Business. Technology. Society
出版Pearson, 2019
主題Business & Economics / Industries / RetailingBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital MarketingComputers / Information TechnologyComputers / Electronic Commerce
ISBN01349984569780134998459
URLhttp://books.google.com.hk/books?id=n9tBvwEACAAJ&hl=&source=gbs_api
註釋For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook(R), Google(R), Twitter(R), and Amazon(R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

Give students anytime, anywhere access with Pearson eText
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Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.