A book written for student-athletes of all ages, influencers, administrators, parents, and brands, offering a guide to navigating all things N.I.L.

For student-athletes, influencers, and parents, read along to learn how to create, develop, and manage brand relationships, allowing you to monetize your name, image, and likeness. Included in The N.I.L. Playbook is a sample contract, detailing the framework of how student-athletes & influencers should ink brand deals as well as, a roadmap to success.

For administrators, coaches, and athletic departments, learn how students should represent themselves, and how the NCAA and other governing bodies are managing this new but impactful platform.

And for brands, dive into the minds of student-athletes and influencers while mastering the art of creating successful influencer relationships to leverage an entire new set of values and opportunities to sell your product or service.