登入選單
返回Google圖書搜尋
Information Technology for Management
Efraim TurbanCarol PollardGregory Wood
其他書名
Advancing Sustainable, Profitable Business Growth
出版Wiley, 2013-01-14
主題Computers / Information TechnologyComputers / General
ISBN11183570439781118357040
URLhttp://books.google.com.hk/books?id=nJ8FzQEACAAJ&hl=&source=gbs_api
註釋
  • Solid Theoretical Backing ? Includes foundations ranging from Moore's Law to Porter's competitiveness models, including his latest e-strategy adaptation.
  • Includes coverage of ?how to do? things and explanation at both the operational and strategic levels so students are exposed to both sides.
  • Data Analysis & Decisions Making activities in every chapter require students to do intriguing and challenging hands-on work; for example, estimating cost-savings from switching to the cloud.
  • Private and public sector Business cases, a video case, and ?IT at Work? boxes in every chapter illustrate how businesses increase productivity, enhance communication and collaboration, and gain a competitive edge through innovative use of information technologies and insights gleaned from big data.
  • In-depth coverage of topics like IT governance, connectivity blurring public and private lives, sustainability, enterprise social media, and viral and social media marketing.