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The Content Analysis Guidebook
Kimberly A. Neuendorf
出版
SAGE
, 2017
主題
Language Arts & Disciplines / Communication Studies
Reference / Research
Social Science / Research
Social Science / Sociology / General
ISBN
1412979471
9781412979474
URL
http://books.google.com.hk/books?id=nMA5DQAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.