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How to Develop a Successful Advertising Plan

James Walter Taylor

出版	NTC Business Books, 1993
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / General
ISBN	08442352619780844235264
URL	http://books.google.com.hk/books?id=nNgJAQAAMAAJ&hl=&source=gbs_api

註釋

Develop sound advertising plans and successfully implement your strategies following the tips and techniques presented in nine easy-to-use chapters. Includes illustrations, worksheets, planning documents, and case studies.