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Assessing the Total Financial Performance Impact of Marketing Assets with Limited Time-series Data

其他書名	A Method and an Application to Brand Equity Research
出版	Marketing Science Institute, 2009
URL	http://books.google.com.hk/books?id=nOssnQAACAAJ&hl=&source=gbs_api

註釋"Presents an approach for estimating the total financial impact of marketing assets with limited time-series data; demonstrates the approach with an application to brand equity research and derives insights."--