These books were written as consultation books to be used to solve problems. They are essentially analogous to medical books for individuals who decided to manage the concepts and fundamentals of things in order to manage the root causes of problems.
Unicist Marketing is based on the use of unicist segmentation that allows, on the one hand, an accurate definition of the “what”, “what for”, “why” and “how” a segment buys, and on the other hand, the transformation of this abstract knowledge into marketing objects to influence the client and expand the markets.