登入選單
返回Google圖書搜尋
Customer Retention
Michael W. Lowenstein
其他書名
An Integrated Process for Keeping Your Best Customers
出版ASQC Quality Press, 1995
主題Business & Economics / Customer Relations
ISBN08738925779780873892575
URLhttp://books.google.com.hk/books?id=nSQPAQAAMAAJ&hl=&source=gbs_api
註釋What are you doing to build customer retention for your company? Customers have specific needs and priorities. While satisfaction provides an initial focus for companies pursuing a quality initiative, customer retention represents a dramatically more cost-effective, profitable, and quality-centered set of activities. This book helps you learn 'why, ' and more importantly, 'how' to keep customers within your business. "Customer Retention" introduces you to the results that can be attained by creating aggressive and on-going customer retention practices. This results-focused book is packed with material that will tell you ways to create a customer loyalty and partnership mindset that yields a stronger, more pliant culture, higher levels of quality, and an attractive bottom line for your company. Company retention isn't a new paradigm, just a better one. -- From publisher's description.