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A Strategic Approach to the Environmentally Sustainable Business
Hiroshi Fukushi
其他書名
The Essence of the Dissertation
出版Universal-Publishers, 2006
主題Business & Economics / Environmental EconomicsBusiness & Economics / GeneralBusiness & Economics / Strategic PlanningNature / Environmental Conservation & Protection
ISBN15811231329781581123135
URLhttp://books.google.com.hk/books?id=nT7SIEUoQbUC&hl=&source=gbs_api
EBookSAMPLE
註釋The global environmental crises motivated many companies to investigate and develop the concept of environmentally sustainable business. The objective of traditional business strategy is to maximize profit but, with real imagination and a fresh approach to business strategies, environmental sustainability can actually increase both annual profit and long term shareholder value. This article analyzes several examples of such strategies, not only for companies operating in a capitalist economy, but also for companies based in countries that retain a traditional economy. These strategies are illustrated by matrices that show when to apply which strategies.