Building on the strengths of its popular previous edition Management: Core Concepts and Applications, 2nd Australasian edition has been thoroughly revised and updated to reflect the three key aspects of contemporary undergraduate introductory management education:- Management theory
- Concept application
- Skills development.
The text's 16 chapters are presented in a lively and concise manner ideal for the typical 12 or 13 teaching weeks of a semester. Its flexible framework allows instructors to teach students through the use of interactive tools such as case studies, exercises and projects. These action-oriented learning activities complement the text's solid foundation of knowledge-based theory material.
There is a balanced coverage of both small to medium sized enterprises and larger multinational organisations operating in Australia, New Zealand and the Asia-Pacific region. A critical thinking perspective is integrated throughout the book, asking and encouraging students to analyse the theory in light of real-world examples.
Key themes of the text include:
- The importance of ethical and socially responsible management
- Recognition of the continuing need to cater for the increasing diversity of the workforce
- The importance of managing people, technology, knowledge and quality in achieving organisational goals
- An appreciation of the challenges and opportunities presented by the ever changing environment in which contemporary managers operate.
