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其他書名
A Managerial Perspective
出版Dryden Press, 1999
主題Business & Economics / EntrepreneurshipBusiness & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN00302237339780030223730
URLhttp://books.google.com.hk/books?id=nXCKQgAACAAJ&hl=&source=gbs_api
註釋Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.