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Industrial Marketing Communications
Norman A. Hart
其他書名
Business-to-business Advertising, Promotion and PR
出版Kogan Page, 1993
主題Business & Economics / Business Communication / GeneralBusiness & Economics / Marketing / Industrial
ISBN07494086189780749408619
URLhttp://books.google.com.hk/books?id=nacrAQAAMAAJ&hl=&source=gbs_api
註釋The last decade has seen industrial marketing recognized as vital to national and individual company interests where markets lie in the commercial or business area. Whilst the concept of marketing is basically the same for both industrial and consumer markets, industrial marketing requires different techniques because of the nature and complexity of the purchasing decision-making and the size of the budgets involved.