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Modern Competitive Strategy

Gordon Walker

出版	McGraw-Hill, 2007
主題	Business & Economics / ManagementBusiness & Economics / Strategic PlanningBusiness & Economics / Industrial Management
ISBN	00731028499780073102849
URL	http://books.google.com.hk/books?id=neIbAQAAMAAJ&hl=&source=gbs_api

註釋

Modern Competitive Strategy, 2e, by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.