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Entrepreneurship and the Experience Economy
Daniel Hjorth
出版Copenhagen Business School Press DK, 2007
主題Business & Economics / EntrepreneurshipBusiness & Economics / Economics / GeneralBusiness & Economics / Economics / Social & BehavioralBusiness & Economics / Industries / Media & Communications
ISBN87630020519788763002059
URLhttp://books.google.com.hk/books?id=ngpxg9nYpEAC&hl=&source=gbs_api
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註釋This book brings together a wide range of empirical studies, all disclosing and substantiating the so-called experience economy with a particular focus on its entrepreneurial aspects. The contributors both elaborate and clarify the entrepreneurial nature of the experience economy. They illustrate concrete examples of how it is created and made to work, thereby providing the reader with a unique insight into the significant shift from a managerial to an entrepreneurial economy. The chapters in the book also herald another deeply transformative aspect of this shift - its emphasis on play, affect, and passion, all human qualities that the industrial society/economy had marginalized.