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其他書名
Concepts and Cases
出版Wiley, 1997-11-03
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN04711919739780471191971
URLhttp://books.google.com.hk/books?id=nj5OsTAqKnkC&hl=&source=gbs_api
註釋Through five editions, this book has provided readers with a comprehensive, practical approach to sales management. Now the sixth edition continues that tradition with four new chapters on the sales function and coverage of the latest trends such as relationship marketing, team development and TQM.