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The Implicit Link of Luxury and Self-interest

其他書名	The Influence of Luxury Objects on Social Motivation and Cooperative Behaviour
出版	University of Victoria, 2015
URL	http://books.google.com.hk/books?id=nqwqjwEACAAJ&hl=&source=gbs_api

註釋Despite growing concerns for environmental crisis and the recent economic downturns, worldwide appetite for luxury goods has remained stable and has even grown dramatically in some countries. Luxury goods implicitly convey certain meanings and norms. What are psychological and behavioural consequences of exposure to luxuries? In this proposal, I argue that exposure to luxury goods increases cognitive accessibility of constructs relate to self-interest and subsequently affects social judgments and behaviour. I aim to establish a theoretical conjunction between (a) anthropology's study of material culture, which focuses on material evidence in attributing human cultures, and (b) psychology's priming technique, which examines the effects of activated cognitive representations on psychological responding.