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Beyond the Mission Statement
Jim Armstrong
出版Macmillan Publishers India Limited, 2010-02-01
ISBN02303305339780230330535
URLhttp://books.google.com.hk/books?id=nxnBXwAACAAJ&hl=&source=gbs_api
註釋Too often a marketing communications campaign begins with the words, We need a new brochure, or logo, or website. Jim Armstrong suggests that such campaign should really begin with unearthing, capturing, and communicating the cause of a business-the