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The Language of Corporate Blogs
Katarzyna Fronczak
其他書名
A Corpus-Based View
出版Cambridge Scholars Publishing, 2021-08-06
主題Computers / Artificial Intelligence / Natural Language ProcessingBusiness & Economics / Business Communication / GeneralForeign Language Study / English as a Second Language
ISBN15275734519781527573451
URLhttp://books.google.com.hk/books?id=nytCEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.